Connected Event Group Logo
Case Study

NIBA Virtual Convention

The Challenge

Each year, the National Insurance Brokers Association (NIBA) hosts their annual convention for the insurance broking and larger intermediated insurance industry. For nearly 40 years this convention has been considered "the insurance industry event of the year" where brokers from all areas come together for the opportunity to network and learn from the best in the business, on the topics that matter. This year, facing Covid-19 restrictions, NIBA chose to take their convention online with a commitment to their community - to deliver "an event unlike anything they have ever experienced".

The Solution

The virtual convention ran for five half-days straight, streaming live from our Chippendale Studios and hosted on an interactive virtual platform, created by Spaces Interactive. The event was jam-packed with everything you would expect and more from a global convention, from keynote speeches and panel discussions to multiple, concurrent sessions and live entertainment.

The main challenge faced by our client was in their ability to maintain the engagement and attention of their attendees. While having the best speakers and content is important for live events, when it comes to connecting online, viewers need much more. Our team's main focus was on creating a seamless delivery across the many incoming and outgoing streams while maintaining the highest production quality possible. We used our virtual green rooms to manage and coach the 40+ remote speakers in order to eliminate any foreseeable issues within their streams and ensure flawless transitions between these sessions.

Speakers were able to interact live with the studio-based conference Host, and also with the attendees via chat and Q&A functions. Entertainment for the convention included a virtual comedy festival and a live-from-studio Drag Bingo night.

The Results

This year NIBA was able to reach more viewers than ever before while receiving ongoing positive feedback from their attendees and stakeholders alike.


Juston and Libbie and the Digital Events team were instrumental in bringing the 2020 NIBA Virtual Convention into fruition. Through their keen guidance in program layout and creating engaging content NIBA was able to produce a 5 day stand out program unlike what has been seen by the intermediated insurance industry. It is very rare that I receive text messages from insurance brokers and members of NIBA, let alone receive multiple messages to celebrate the success of an event. The teams’ attention to detail and clear passion for producing NIBA’s Convention meant so much to me as the event manager.

- Arianne Bath, National Sponsorship, Events and Mentoring Manager at NIBA

More Case Studies

Connected Event Group Logo